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What are sales lead follow up best practices?  

Here are some sales lead follow up best practices to ensure you're maximizing your chances of turning leads into customers:
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1. Act quickly and be responsive

• Quick response: Aim to respond to leads within the first hour of contact, especially for inbound leads expressing immediate interest. This demonstrates responsiveness and keeps you top-of-mind.
• Set realistic deadlines for follow-up: For outbound leads, establish a follow-up cadence with a clear timeframe for multiple attempts. Don't bombard them, but ensure consistent communication.
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2. Personalize your outreach

• Go beyond the name: Personalization shows effort and makes your outreach more relevant. Use information from the lead's inquiry to personalize your email content, referencing their specific needs or challenges.
• Segment leads based on needs: Segment your leads based on their industry, interests, or buying stage. This allows you to tailor your follow-up messages to resonate with their specific situation.
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3. Focus on value proposition

• Lead with value, not just features: Don't just push your product or service. Highlight how it addresses their specific pain points and how it can benefit their business. Focus on the value proposition.
• Provide helpful content: Offer valuable content like ebooks, white papers, or industry reports to establish yourself as a thought leader and provide solutions to their problems.
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4. Multiple channels and persistence

• Omnichannel approach: Don't rely solely on email. Utilize a mix of communication channels like phone calls, social media messages, or even personalized video messages to connect with prospects on their preferred platform. ‍
• Persistent, not pushy: Leave multiple voicemails if necessary, and follow up emails with a polite but firm persistence. The key is to find the balance between persistence and being a nuisance.