Challenge: 

The luxury automobile brand’s legacy sales incentive system was struggling with operational inefficiencies and scalability issues, impacting the effectiveness of its incentive program and the motivation of its sales force. The system’s outdated structure created bottlenecks, limited data visibility, and delayed payouts, all of which hampered the company’s ability to drive performance and maintain employee morale.

• Manual Data Dependency: Labor-intensive data entry and processing created operational bottlenecks. 

• Siloed Data: Performance data was fragmented across 33 franchises, limiting real-time decision-making. 

• Cumbersome Workflow: Multiple handoffs and validations in the incentive calculation process delayed payouts. 

• Motivation Gap: Delays in compensation caused frustration and disheartened the sales force. 

• Limited Scalability: The system struggled to handle complex, multi-variable incentive programs. 

Penyelesaian 

Incentive Structure & Logic 

• Quarterly Performance  
  1. Base incentives 
  2. Performance multipliers 
  3. Achievement bonuses
  4.  Team collaboration rewards 

• Special Campaigns  
  1. Product-specific incentives
  2. Market penetration bonuses 
  3. Customer satisfaction rewards 
  4. Innovation recognition 

Result: 

• Monthly Active Users (MAU): 987 

• Calculation Accuracy: 99.9% 

• Reduction in Processing Time: 75% 

• Automation Achievement: 90% 

• User Satisfaction Rate: 85%  

Impact: 

• Sales Productivity: Increased by 25% 

• Reduction in Payment Disputes: Reduced by 40% 

• Data Accuracy: Improved by 60% 

• Reduction in Manual Effort: Reduced by 80%