Is your in-house incentive automation software simply a glorified spreadsheet?

"To build, or not to build" is the question! This conundrum often pops up when you need to add technology to your stack. Most times, building something as intricate, detailed, and functional as an incentive automation platform requires a lot of time and resources. And most companies might consider directing these resources towards building their core revenue-generating product as opposed to an in-house version of a product that is readily available off the counter. But it isn’t that straightforward either.