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A sales demo is a crucial part of the sales process where a salesperson showcases the features and benefits of a product or service to potential customers. It is designed to demonstrate how the product solves specific problems or meets the needs of the customer, aiming to persuade them to make a purchase. Effective sales demos can significantly influence a buyer's decision and are often tailored to address the unique concerns and interests of the audience.
A sales demo is a presentation given by a salesperson to demonstrate the value and functionality of a product or service to prospective customers. It typically involves a live demonstration of the product, highlighting its key features, benefits, and practical applications. The goal of a sales demo is to provide a clear, compelling illustration of how the product can solve the customer's problems or improve their situation, ultimately leading to a purchase decision.
The primary objective of a sales demo is to convince potential customers of the value of the product or service. This involves showing how it addresses their specific needs and solving their problems, ultimately leading them towards making a purchase decision.
A sales presentation is a broader overview of the product or service, often focusing on company information, market position, and general benefits. It is more informational and less interactive. A sales demonstration, on the other hand, is more hands-on and interactive, focusing on showing the product in action and highlighting specific features that address the customer’s needs.
The sales demo best practices include:
By following these best practices, salespeople can deliver effective, persuasive demos that highlight the value of their products and help close deals.
To close a sales demo effectively, follow these steps:
A well-structured sales demo includes the following elements:
To turn a demo into a sale, you should:
The length of a sales demo can vary, but it typically lasts between 30 to 60 minutes. The duration should be long enough to cover all necessary points without overwhelming the prospect.
To sell effectively during a demo:
Se trata de encuestas breves que pueden enviarse con frecuencia para comprobar rápidamente lo que piensan sus empleados sobre un tema. La encuesta consta de menos preguntas (no más de 10) para obtener la información rápidamente. Pueden administrarse a intervalos regulares (mensual/semanal/trimestral).
Celebrar reuniones periódicas de una hora de duración para mantener una charla informal con cada miembro del equipo es una forma excelente de hacerse una idea real de lo que les pasa. Al tratarse de una conversación segura y privada, te ayuda a obtener mejores detalles sobre un asunto.
eNPS (employee Net Promoter score) es una de las formas más sencillas y eficaces de evaluar la opinión de sus empleados sobre su empresa. Incluye una pregunta intrigante que mide la lealtad. Un ejemplo de preguntas de eNPS son ¿Qué probabilidades hay de que recomiende nuestra empresa a otras personas? Los empleados responden a la encuesta eNPS en una escala del 1 al 10, donde 10 significa que es "muy probable" que recomienden la empresa y 1 significa que es "muy improbable" que la recomienden.
