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Sales collateral refers to a collection of materials and documents designed to support the sales process by providing relevant information and persuasive content to potential customers. These materials are crafted to effectively communicate the value proposition of a product or service, address customer needs, and ultimately facilitate the decision-making process.
Sales collateral refers to a collection of marketing materials and resources designed to support the sales process, providing information and assets that aid in the communication and promotion of a product or service.
Common types of sales collateral:
Role of visual design in sales collateral:
Best practices in creating and managing sales collateral:
Considerations for updating sales collateral in a changing market:
Tailoring sales collateral for sales funnel stages:
These are short surveys that can be sent frequently to check what your employees think about an issue quickly. The survey comprises fewer questions (not more than 10) to get the information quickly. These can be administered at regular intervals (monthly/weekly/quarterly).
Having periodic, hour-long meetings for an informal chat with every team member is an excellent way to get a true sense of what’s happening with them. Since it is a safe and private conversation, it helps you get better details about an issue.
eNPS (employee Net Promoter score) is one of the simplest yet effective ways to assess your employee's opinion of your company. It includes one intriguing question that gauges loyalty. An example of eNPS questions include: How likely are you to recommend our company to others? Employees respond to the eNPS survey on a scale of 1-10, where 10 denotes they are ‘highly likely’ to recommend the company and 1 signifies they are ‘highly unlikely’ to recommend it.
Utilizing sales collateral in virtual/digital sales:
Role of sales collateral in relationship building:
Role of sales collateral in maintaining brand consistency:
