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Mejores prácticas de venta a distancia

Remote sales refer to the process of selling products or services without in-person interaction, typically conducted through digital communication channels such as phone calls, video conferencing, email, or chat platforms. Remote sales teams often work from locations outside the company’s main office, leveraging tools like CRM software, email automation, and virtual meeting platforms to engage prospects, conduct demos, and close deals.

What is remate sales?

Remote sales is the practice of conducting sales transactions and engaging with customers without face-to-face interactions. This is achieved through various digital communication tools such as email, phone calls, video conferences, and online chat. Remote sales allow sales teams to connect with prospects and clients from anywhere, leveraging technology to manage relationships, deliver presentations, and close deals.

This approach is especially valuable for reaching a global audience and offers flexibility for both sales representatives and customers.

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What are remote sales best practices?

The world of sales has shifted dramatically, with remote selling becoming an increasingly important skill set. Here are some key remote sales best practices to keep you ahead of the curve:

1. Building strong relationships virtually

  • Master video conferencing: Since in-person meetings are limited, proficiency in video conferencing platforms is essential. Ensure a professional background, clear lighting, and good audio quality.
  • Embrace virtual tools: Utilize breakout rooms, screen sharing, and collaborative features on video conferencing platforms to keep interactions engaging and productive.
  • Focus on building rapport: Invest time in building rapport with remote prospects. Use virtual coffee chats or casual check-ins to connect on a personal level.

2. Communication and time management

  • Clear and concise communication: Be mindful of potential communication delays in remote interactions. Emphasize clarity and conciseness in your emails and calls.
  • Respect for time zones: Be aware of and respectful of prospect time zones. Schedule calls at convenient times and stick to appointment times.
  • Over-communicate: With remote communication, it's better to over-communicate than under-communicate. Provide regular updates, confirm details in writing, and be readily available for questions.

3. Embrace technology and tools

  • CRM mastery: Become a master of your Customer Relationship Management (CRM) system. Log call notes, track interactions, and leverage features for effective lead management.
  • Sales automation tools: Explore and utilize sales automation tools for tasks like email scheduling, proposal generation, and follow-up sequences.
  • Remote prospecting tools: Utilize online tools for lead generation, research, and social selling to find and connect with qualified prospects online.

4. Effective calls and presentations

  • Engaging presentations: Design visually appealing and informative presentations for remote delivery. Keep them concise and leverage screen sharing effectively.
  • Interactive demos: Tailor demos for the virtual environment, using screen sharing and narration to showcase your product or service's functionalities.
  • Active listening and virtual body language: Since physical cues are limited, actively listen and respond verbally to demonstrate attentiveness. Maintain good posture and eye contact while on camera.

5. Setting expectations and maintaining focus

  • Virtual workspace boundaries: Create a dedicated workspace to minimize distractions and establish clear boundaries between work and personal life while working remotely.
  • Meeting agendas and goals: Set clear agendas and goals for each call with remote prospects. This keeps the conversation focused and ensures productive interactions.
  • Time management for productivity: Schedule your day effectively, allocate time for focused work, calls, and follow-up activities to stay on top of your remote sales pipeline.

Encuestas sobre el pulso de los empleados:

Se trata de encuestas breves que pueden enviarse con frecuencia para comprobar rápidamente lo que piensan sus empleados sobre un tema. La encuesta consta de menos preguntas (no más de 10) para obtener la información rápidamente. Pueden administrarse a intervalos regulares (mensual/semanal/trimestral).

Reuniones individuales:

Celebrar reuniones periódicas de una hora de duración para mantener una charla informal con cada miembro del equipo es una forma excelente de hacerse una idea real de lo que les pasa. Al tratarse de una conversación segura y privada, te ayuda a obtener mejores detalles sobre un asunto.

eNPS:

eNPS (employee Net Promoter score) es una de las formas más sencillas y eficaces de evaluar la opinión de sus empleados sobre su empresa. Incluye una pregunta intrigante que mide la lealtad. Un ejemplo de preguntas de eNPS son ¿Qué probabilidades hay de que recomiende nuestra empresa a otras personas? Los empleados responden a la encuesta eNPS en una escala del 1 al 10, donde 10 significa que es "muy probable" que recomienden la empresa y 1 significa que es "muy improbable" que la recomienden.

En función de las respuestas, los empleados pueden clasificarse en tres categorías diferentes:

  • Promotores
    Empleados que han respondido positivamente o están de acuerdo.
  • Detractores
    Empleados que han reaccionado negativamente o no están de acuerdo.
  • Pasivos
    Empleados que se han mantenido neutrales con sus respuestas.

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