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¿Qué es la compensación de incentivos a largo plazo?

Long-term incentive compensation (LTIC) is a performance-based reward system designed to motivate sales representatives to achieve sustained organizational goals over an extended period, typically beyond one year. It aligns employee interests with those of the company, driving performance and fostering loyalty. LTIC is often used for sales reps and senior executives to encourage long-term success and accountability.

What are the types of long-term incentive compensation?

LTIC plans can take various forms, tailored to organizational needs and roles. Common types include:

  • Stock options: Sales representatives are given the right to purchase company shares at a predetermined price after a specific period.
  • Restricted stock units (RSUs): Shares are granted but only become fully owned by sales representatives after meeting certain conditions, like tenure or performance milestones.
  • Performance shares: Rewards are tied directly to achieving specific performance metrics over time.
  • Cash-based plans: Bonuses are awarded based on long-term achievements, often linked to financial or strategic targets.
  • Deferred compensation plans: A portion of the SDR's earnings is deferred for future payment, typically linked to company performance.
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What are the benefits of offering long-term incentive compensation for sales reps?

Long term incentive compensation offers several advantages for sales teams, including:

  • Improved retention: Sales representatives are motivated to stay with the organization to realize the full benefits of their compensation plans.
  • Enhanced performance: Long-term rewards drive sustained productivity and alignment with organizational goals.
  • Alignment with strategic goals: Long term incentive compensation ensures that sales reps focus on objectives that contribute to the company’s long-term success, such as building lasting customer relationships.
  • Ownership mentality: Plans like stock options instill a sense of ownership, encouraging sales representatives to think and act in the company’s best interest.

How can Compass help in managing long-term incentive compensation?

Compass simplifies and optimizes the management of long-term incentive compensation plans in several ways:

  • Automated tracking and calculations: Reduce manual effort by automating reward calculations based on performance data.
  • Customizable plans: Tailor LTIC programs to align with your organization’s unique goals, metrics, and budget.
  • Real-time performance insights: Provide sales representatives and managers with dashboards to track progress towards long-term goals, fostering transparency.
  • Compliance management: Ensure adherence to tax and legal regulations, reducing compliance risks.
  • Seamless integration: Integrate with existing HR and payroll systems to simplify rewards administration.

At Compass, we specialize in helping businesses design and manage impactful incentive programs. Our platform is built to handle the complexities of LTIC with ease, ensuring that your organization can focus on what truly matters—driving long-term success. Let Compass empower your team to achieve sustained excellence with streamlined, transparent, and fair long term incentive compensation. Schedule a call now!

What factors should organizations consider when designing long-term incentive compensation plans?

When creating long-term incentive compensation plans, organizations should focus on:

  • Alignment with goals: Ensure the plan supports the company’s strategic objectives and values.
  • Performance metrics: Select measurable, achievable metrics that balance individual contributions and company-wide success.
  • Competitor benchmarking: Stay competitive by comparing LTIC offerings within the industry.
  • Equity and fairness: Provide equal opportunities for sales representatives at similar levels and roles.
  • Regulatory compliance: Adhere to tax and legal regulations associated with long-term compensation plans.
  • Employee communication: Clearly explain plan details to sales representatives, including how and when rewards will be realized.

How does long-term incentive compensation differ from short-term incentives?

While both long term and short-term incentives (STIs) aim to motivate sales representatives, they differ in key ways:

  • Timeframe: STIs focus on immediate goals, typically within a year, while LTIC rewards longer-term achievements spanning multiple years.
  • Scope: LTIC aligns with strategic goals like market growth, innovation, or sustained profitability, while STIs are tied to specific, short-term metrics like quarterly sales targets.
  • Impact: LTIC fosters loyalty and long-term commitment, whereas STIs primarily drive immediate performance.
  • Risk and rewards: LTIC often includes conditional rewards like stock options, which depend on both individual and company performance over time, introducing a degree of risk.

How are long-term incentive compensation plans typically structured?

Long term incentive compensation plans are structured based on:

  • Eligibility criteria: Define which roles qualify for LTIC, often focusing on sales, senior management, and high-performing sales representatives.
  • Reward type: Choose between equity-based or cash-based rewards.
  • Vesting period: Specify the time sales representatives must stay with the company before accessing rewards.
  • Performance conditions: Tie rewards to measurable outcomes like revenue growth, market share expansion, or customer retention.
  • Payment method: Clearly define how and when rewards will be distributed, ensuring transparency.

Encuestas sobre el pulso de los empleados:

Se trata de encuestas breves que pueden enviarse con frecuencia para comprobar rápidamente lo que piensan sus empleados sobre un tema. La encuesta consta de menos preguntas (no más de 10) para obtener la información rápidamente. Pueden administrarse a intervalos regulares (mensual/semanal/trimestral).

Reuniones individuales:

Celebrar reuniones periódicas de una hora de duración para mantener una charla informal con cada miembro del equipo es una forma excelente de hacerse una idea real de lo que les pasa. Al tratarse de una conversación segura y privada, te ayuda a obtener mejores detalles sobre un asunto.

eNPS:

eNPS (employee Net Promoter score) es una de las formas más sencillas y eficaces de evaluar la opinión de sus empleados sobre su empresa. Incluye una pregunta intrigante que mide la lealtad. Un ejemplo de preguntas de eNPS son ¿Qué probabilidades hay de que recomiende nuestra empresa a otras personas? Los empleados responden a la encuesta eNPS en una escala del 1 al 10, donde 10 significa que es "muy probable" que recomienden la empresa y 1 significa que es "muy improbable" que la recomienden.

En función de las respuestas, los empleados pueden clasificarse en tres categorías diferentes:

  • Promotores
    Empleados que han respondido positivamente o están de acuerdo.
  • Detractores
    Empleados que han reaccionado negativamente o no están de acuerdo.
  • Pasivos
    Empleados que se han mantenido neutrales con sus respuestas.

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