Correo electrónico en frío

A cold email refers to an unsolicited email sent to a recipient without prior interaction, akin to the email version of cold calling.

‍

What are cold sales emails?

Cold sales emails are unsolicited emails sent to potential customers or clients who have had no prior contact with the sender. These emails are a key component of a cold email campaign, aiming to introduce a product or service, generate leads, or initiate a business relationship.

Aumente el rendimiento de las ventas en un 94% con nuestro software de gestión de comisiones gamificado

What are the best practices for cold emails?

Cold sales emails are crucial for several reasons:

‍

Lead generation: They help in identifying and connecting with potential customers who might be interested in your product or service.
Market expansion: Cold emails allow businesses to reach new markets and demographics that they might not be able to contact through other marketing channels.
Cost-effective: Compared to other forms of outreach like paid advertising, cold emailing is relatively inexpensive.
Direct contact with decision makers: Cold emails can reach high-level decision makers directly, bypassing gatekeepers and intermediaries.
Personalized approach: When done correctly, cold emails can be highly personalized, addressing specific pain points of the recipient, making them more effective.

What is the importance of sending cold sales emails?

To craft an effective cold email, follow these best practices:

‍

Research and personalization: Use personal email addresses when possible and tailor each email to the recipient's specific needs and pain points. Researching the recipient’s social media profiles or company blog posts can provide insights for personalization.
Compelling subject line: The subject line should be engaging and provoke curiosity. A good subject line can significantly increase open rates. Keep it short and sweet and consider using phrases like “quick question” to pique interest.
Clear and concise content: The email should be short and sweet, getting to the point quickly. Highlight how your product or service can solve a specific problem for the recipient.
Strong call to action (CTA): Clearly state what action you want the recipient to take, whether it’s scheduling a call, replying to the email, or visiting a website.
Follow-up: Don’t be discouraged by a lack of response. Follow up with a series of emails to increase the chances of a reply.
Professional contact information: Include your full contact information and ensure your email signature is professional.

¿Cuál es la tasa media de apertura de los correos electrónicos de venta en frío?

The average open rate for cold sales emails typically ranges between 15% and 25%, depending on various factors such as industry, the quality of the email list, and the content of the email itself.

Campaigns that employ best practices—like personalized content, engaging subject lines, and targeted outreach—can achieve open rates of 30% or higher.

Understanding the benchmarks for your specific industry can help set realistic expectations and goals for your cold email campaigns.

How to follow up cold email sales?

Following up on cold emails is crucial for increasing response rates. Here are some effective strategies:

‍

Timing: Send the first follow-up email 3-5 days after the initial email. Subsequent follow-ups can be spaced out by a week or more.
Persistence: Don’t be afraid to send multiple follow-ups. On average, it can take 3-4 follow-up emails to get a response.
Varied content: Each follow-up email should provide additional value or a different perspective. Avoid repeating the same message.
Short and sweet: Keep follow-up emails brief and to the point. Reference the previous email and reiterate the value proposition.
New information: Include new information such as recent achievements, case studies, or additional benefits of your product or service.
Clear CTA: Each follow-up should have a clear call to action, whether it’s scheduling a call, downloading a resource, or replying to the email.

How to write an effective cold email?

Writing an effective cold email involves several key elements:

‍

Compelling subject line: Craft a subject line that grabs attention and encourages the recipient to open the email. Phrases like “quick question” or personalized references can be effective.
Personalization: Address the recipient by name and mention specific details relevant to them, such as recent achievements or shared connections. Use personal email addresses whenever possible.
Introduction: Start with a brief introduction of who you are and why you are reaching out. Mention how you found them or what prompted the email.
Value proposition: Clearly state the value your product or service offers. Focus on how it addresses a specific pain point or need of the recipient.
Short and sweet: Keep the email concise. Avoid long paragraphs and get to the point quickly.
Call to action: End with a strong and clear call to action. Whether it’s scheduling a call, replying to the email, or visiting a website, it makes it easy for the recipient to take the next step.
Professional contact information: Include your full contact information and a professional email signature. This adds credibility and makes it easy for the recipient to contact you.
Follow-up plan: Mention that you will follow up if you don’t hear back and stick to this plan. Consistent follow-up shows persistence and interest.

Encuestas sobre el pulso de los empleados:

Se trata de encuestas breves que pueden enviarse con frecuencia para comprobar rápidamente lo que piensan sus empleados sobre un tema. La encuesta consta de menos preguntas (no más de 10) para obtener la información rápidamente. Pueden administrarse a intervalos regulares (mensual/semanal/trimestral).

Reuniones individuales:

Celebrar reuniones periódicas de una hora de duración para mantener una charla informal con cada miembro del equipo es una forma excelente de hacerse una idea real de lo que les pasa. Al tratarse de una conversación segura y privada, te ayuda a obtener mejores detalles sobre un asunto.

eNPS:

eNPS (employee Net Promoter score) es una de las formas más sencillas y eficaces de evaluar la opinión de sus empleados sobre su empresa. Incluye una pregunta intrigante que mide la lealtad. Un ejemplo de preguntas de eNPS son ¿Qué probabilidades hay de que recomiende nuestra empresa a otras personas? Los empleados responden a la encuesta eNPS en una escala del 1 al 10, donde 10 significa que es "muy probable" que recomienden la empresa y 1 significa que es "muy improbable" que la recomienden.

En función de las respuestas, los empleados pueden clasificarse en tres categorías diferentes:

Promotores
Empleados que han respondido positivamente o están de acuerdo.
Detractores
Empleados que han reaccionado negativamente o no están de acuerdo.
Pasivos
Empleados que se han mantenido neutrales con sus respuestas.

Correo electrónico en frío

What are cold sales emails?

What are the best practices for cold emails?

What is the importance of sending cold sales emails?

¿Cuál es la tasa media de apertura de los correos electrónicos de venta en frío?

How to follow up cold email sales?

How to write an effective cold email?

Encuestas sobre el pulso de los empleados:

Reuniones individuales:

eNPS:

En función de las respuestas, los empleados pueden clasificarse en tres categorías diferentes:

Blogs similares

Enlaces rápidos

¿Está preparado para potenciar sus equipos de ventas con comisiones automatizadas?

Productos

Empresa

Recursos

soporte