The real cost of not automating incentives

"If it ain’t broke, don’t fix it” is a pleasant way to justify putting off repairing a squeaky washing machine or a creaky door hinge, but it's not going to cut it for your sales plans. It creates a dangerous way to rationalize delaying improvements on how you manage sales and failure to automate commissions, if not fatal, can be very costly, often in subtle, and deeply damaging ways.

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