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Candidate engagement is the ongoing process of communication between recruiters and potential employees throughout the recruitment process. This communication can take place through email, phone calls, or in-person meetings. The goal of candidate engagement is to keep potential employees interested in the job opportunity and the company itself.

What is a candidate engagement?

Candidate engagement refers to the strategies and efforts used by employers and recruiters to attract, communicate with, and maintain the interest of potential job candidates throughout the recruitment process. It involves creating positive interactions and experiences to keep candidates interested and motivated to join the organization.

What is the role of candidate engagement?

The role of candidate engagement is to:

  • Build relationships: Establish and maintain a positive relationship with potential hires.
  • Ensure smooth recruitment: Make the hiring process efficient and enjoyable for candidates.
  • Increase conversion rates: Convert more candidates into employees by keeping them interested and committed.
  • Enhance retention: Engage candidates early to foster loyalty and reduce turnover rates.

Promote employer brand: Strengthen the company’s reputation as an employer of choice.

What is the difference between candidate experience and candidate engagement?

The difference between candidate experience and candidate engagement lies in their focus:

  • Candidate experience: Refers to the overall perception and feelings a candidate has about the recruitment process, from initial contact to final decision. It encompasses every interaction and touchpoint.
  • Candidate engagement: Involves the specific strategies and actions taken to maintain and enhance the interest and motivation of candidates throughout the recruitment process.
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What are the best practices in driving candidate engagement?

Candidate engagement best practices include:

  • Personalized outreach: Tailor communication to each candidate’s interests and career goals.
  • Timely responses: Ensure prompt replies to candidate inquiries and application updates.
  • Transparent process: Maintain a clear and transparent recruitment process.
  • Engaging content: Use multimedia content to showcase company culture and values.
  • Feedback loop: Implement a system for collecting and acting on candidate feedback.
  • Employee involvement: Involve current employees in the recruitment process to provide authentic insights.
  • Consistent branding: Maintain a consistent employer brand across all touchpoints.
  • Supportive onboarding: Ensure a seamless transition from candidate to employee with a strong onboarding program.

How to engage passive candidates?

To engage passive candidates, who are not actively seeking new job opportunities, recruiters can:

  • Leverage social media: Use professional networks like LinkedIn to connect and share relevant content.
  • Personalize communication: Tailor messages to address their career interests and professional achievements.
  • Highlight opportunities: Emphasize unique aspects of the job and the company that might appeal to their career goals.
  • Build relationships: Engage in regular, meaningful interactions to build trust and interest over time.
  • Utilize employee referrals: Encourage current employees to refer potential candidates from their network.

How to keep candidates engaged after the offer?

To keep candidates engaged after they receive a job offer:

  • Maintain regular contact: Keep in touch with frequent updates and check-ins.
  • Share company insights: Provide information about company culture, upcoming projects, and team introductions.
  • Invite to company events: Include them in relevant meetings, team gatherings, and social events.
  • Offer assistance: Help with the transition process, such as relocation support or onboarding details.
  • Clarify next steps: Clearly communicate the steps leading up to their start date.

How to engage candidates?

To engage candidates effectively:

  • Prompt communication: Respond quickly to their inquiries and application submissions.
  • Provide clear information: Offer detailed job descriptions, expectations, and benefits.
  • Create a positive experience: Ensure the recruitment process is smooth, respectful, and transparent.
  • Use technology: Leverage recruitment tools and platforms to keep candidates informed and engaged.
  • Personalize interactions: Tailor communications to the individual candidate’s interests and career aspirations.

How to improve candidate engagement?

Improving candidate engagement can be achieved through:

  • Enhanced communication: Regularly update candidates on their application status and provide timely feedback.
  • Feedback mechanisms: Seek feedback from candidates about their recruitment experience and use it to make improvements.
  • Streamlined process: Simplify the application and interview process to make it more candidate-friendly.
  • Employer branding: Promote the company’s values, culture, and success stories to attract and retain interest.
  • Interactive content: Use videos, blogs, and webinars to engage candidates and provide deeper insights into the company.

Enquêtes sur le pouls des employés :

Il s'agit d'enquêtes courtes qui peuvent être envoyées fréquemment pour vérifier rapidement ce que vos employés pensent d'un sujet. L'enquête comprend moins de questions (pas plus de 10) afin d'obtenir rapidement des informations. Elles peuvent être administrées à intervalles réguliers (mensuels/hebdomadaires/trimestriels).

Rencontres individuelles :

Organiser périodiquement des réunions d'une heure pour discuter de manière informelle avec chaque membre de l'équipe est un excellent moyen de se faire une idée précise de ce qui se passe avec eux. Comme il s'agit d'une conversation sûre et privée, elle vous permet d'obtenir de meilleurs détails sur un problème.

eNPS :

L'eNPS (employee Net Promoter score) est l'un des moyens les plus simples et les plus efficaces d'évaluer l'opinion de vos employés sur votre entreprise. Il comprend une question intrigante qui permet d'évaluer la loyauté. Voici un exemple de questions posées dans le cadre de l'eNPS Quelle est la probabilité que vous recommandiez notre entreprise à d'autres personnes ? Les employés répondent à l'enquête eNPS sur une échelle de 1 à 10, où 10 signifie qu'ils sont "très susceptibles" de recommander l'entreprise et 1 signifie qu'ils sont "très peu susceptibles" de la recommander.

Sur la base des réponses, les salariés peuvent être classés dans trois catégories différentes :

  • Promoteurs
    Employés qui ont répondu positivement ou qui sont d'accord.
  • Détracteurs
    Employés qui ont réagi négativement ou qui ont exprimé leur désaccord.
  • Passives
    Les employés qui sont restés neutres dans leurs réponses.

How to engage candidates post-offer?

Engaging candidates post-offer involves:

  • regular updates: Keep candidates informed about their start date, onboarding process, and any preparatory steps.
  • Personal touch: Send personalized messages from future team members or managers.
  • Involve in pre-boarding activities: Invite them to company events or provide access to online resources to get them acquainted with the company culture.
  • Share success stories: Provide insights into the experiences of current employees and success stories within the company.
  • Prepare for onboarding: Ensure a smooth transition with clear instructions and support.

How to engage candidates post-offer?

Engaging candidates post-offer includes:

  • Consistent communication: Regularly update candidates about their upcoming role and onboarding process.
  • Welcome packages: Send welcome packages or personalized messages to make them feel valued.
  • Pre-boarding activities: Provide resources or access to company platforms to familiarize them with the company culture.
  • Mentorship programs: Pair them with a mentor to guide them before they start.
  • Virtual meetups: Organize virtual meetings with future colleagues to build early connections.

Why is candidate engagement important?

Candidate engagement is crucial because:

  • Attracts top talent: Engaged candidates are more likely to consider and accept job offers.
  • Reduces drop-off rates: Keeps candidates interested and reduces the likelihood of them abandoning the application process.
  • Improves employer brand: Positive engagement enhances the company’s reputation and attractiveness to future candidates.
  • Increases offer acceptance rates: Engaged candidates are more likely to accept job offers.
  • Enhances overall experience: This leads to a better candidate experience, which can result in positive word-of-mouth referrals.

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