.svg)
B2B sales metrics are critical indicators that help companies measure the effectiveness and efficiency of their sales efforts in a market where transactions are between businesses rather than between a business and individual consumers.
For B2B SaaS businesses, certain key performance indicators (KPIs) are essential to gauge business health, growth, and customer engagement. These metrics focus on revenue generation, customer retention, and efficiency:
B2B SaaS companies can tap into several resources to deepen their understanding of critical SaaS metrics:
These metrics provide vital insights that directly impact various aspects of a B2B SaaS business:
Understanding and monitoring these metrics is critical for B2B SaaS success because they:
These are short surveys that can be sent frequently to check what your employees think about an issue quickly. The survey comprises fewer questions (not more than 10) to get the information quickly. These can be administered at regular intervals (monthly/weekly/quarterly).
Having periodic, hour-long meetings for an informal chat with every team member is an excellent way to get a true sense of what’s happening with them. Since it is a safe and private conversation, it helps you get better details about an issue.
eNPS (employee Net Promoter score) is one of the simplest yet effective ways to assess your employee's opinion of your company. It includes one intriguing question that gauges loyalty. An example of eNPS questions include: How likely are you to recommend our company to others? Employees respond to the eNPS survey on a scale of 1-10, where 10 denotes they are ‘highly likely’ to recommend the company and 1 signifies they are ‘highly unlikely’ to recommend it.
