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KPIs für den Kundenservice

Effective customer service is crucial for maintaining customer satisfaction and loyalty. To measure and enhance the performance of your customer service team, it's important to track key performance indicators (KPIs).

What is customer service KPIs?

Customer service KPIs (Key Performance Indicators) are specific, quantifiable metrics used to evaluate the effectiveness and efficiency of a company's customer service operations. These KPIs provide insight into how well a company is meeting customer expectations and delivering quality support. By tracking customer service KPIs, businesses can identify areas for improvement, ensure customer satisfaction, and maintain a high standard of service.

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What is a measurable customer service KPI?

A measurable customer service KPI is one that is quantifiable, enabling businesses to track and analyze performance objectively. Characteristics of a measurable KPI include:

  • Quantifiability: It can be expressed numerically, making it easy to calculate and compare over time.
  • Clarity: It has a clear definition and method of measurement, ensuring consistency and accuracy in data collection.
  • Relevance: It directly relates to customer service goals and objectives, reflecting areas critical to service quality and customer satisfaction.
  • Actionability: It provides actionable insights, allowing businesses to implement improvements based on KPI performance.

What are the examples of customer service KPIs?

Here are some specific examples of Customer Service KPIs that businesses commonly use to measure performance and customer satisfaction:

  1. First response time (FRT): The average time taken to respond to customer inquiries or issues after they are initiated.
  • Importance: Indicates the speed of initial customer service engagement and responsiveness.
  1. Resolution time: The average time taken to resolve customer issues or tickets from the moment they are raised to when they are fully resolved.
  • Importance: Measures efficiency in problem-solving and impacts customer satisfaction.
  1. Customer satisfaction score (CSAT): A metric that quantifies customer satisfaction with a specific interaction or overall service experience, often measured on a scale (e.g., 1-5 or 1-10).
  • Importance: Directly reflects service quality and customer perception.
  1. Net promoter score (NPS): Measures customer loyalty and the likelihood of customers recommending the company to others, typically on a scale of 0-10.
  • Importance: Indicates brand advocacy and long-term customer relationships.
  1. Customer effort score (CES): Measures the ease of customers' experience in resolving an issue or completing a transaction.
  • Importance: Low CES scores correlate with higher satisfaction and loyalty.
  1. Average handle time (AHT): The average time spent handling a customer interaction, including hold time and after-call work.
  • Importance: Efficiency indicator impacting service levels and operational costs.
  1. Ticket volume: The total number of customer service requests or issues received within a specific timeframe.
  • Importance: Helps in resource planning and workload distribution.
  1. First contact resolution (FCR): The percentage of customer issues resolved during the first interaction without escalation or follow-up.
  • Importance: Reflects service effectiveness and impacts customer satisfaction positively.
  1. Customer retention rate: The percentage of customers retained over a specified period, typically monthly or annually.
  • Importance: Measures service quality and customer loyalty.
  1. Call abandonment rate: The percentage of incoming calls that are abandoned by customers before reaching an agent.
  • Importance: Indicates service accessibility and customer frustration levels.

How are customer service KPIs different from customer service metrics?

Customer service kpis vs. customer service metrics:

1. Focus and impact:

  • KPIs: Customer Service KPIs are strategic and focused on critical areas that directly impact the overall goals and objectives of the customer service department and the organization. They provide a clear indication of success and areas that require improvement.
  • Metrics: Customer Service Metrics are broader and can include any data point that helps to measure and analyze customer service performance. They are often more granular and operational in nature, providing detailed insights into specific aspects of the service process.

2. Strategic relevance:

  • KPIs: KPIs are carefully selected to align with the company's strategic goals and are used to drive decision-making at higher levels. They are typically few in number but high in relevance and impact.
  • Metrics: Metrics encompass a wide range of measurements that support day-to-day operations and performance analysis. They can be numerous and cover detailed aspects of customer service activities.

3. Measurement and reporting:

  • KPIs: KPIs are typically reported to senior management and stakeholders to provide a snapshot of how well the customer service function is performing against strategic objectives. They are often tracked on dashboards and are subject to regular review and action plans.
  • Metrics: Metrics are used by operational teams to monitor and manage the performance of specific tasks and processes. They provide the data needed to improve efficiency and effectiveness but may not directly correlate with strategic goals.

4. Examples:

  • KPIs: Examples include First Response Time, Resolution Time, Customer Satisfaction Score (CSAT), Net Promoter Score (NPS), and First Contact Resolution (FCR).
  • Metrics: Examples include the number of emails handled per agent, call abandonment rate, the number of escalations, average time on hold, and the number of training hours per agent.

Umfragen zum Puls der Mitarbeiter:

Es handelt sich um kurze Umfragen, die häufig verschickt werden können, um schnell zu erfahren, was Ihre Mitarbeiter über ein Thema denken. Die Umfrage umfasst weniger Fragen (nicht mehr als 10), um die Informationen schnell zu erhalten. Sie können in regelmäßigen Abständen durchgeführt werden (monatlich/wöchentlich/vierteljährlich).

Treffen unter vier Augen:

Regelmäßige, einstündige Treffen für ein informelles Gespräch mit jedem Teammitglied sind eine hervorragende Möglichkeit, ein echtes Gefühl dafür zu bekommen, was mit ihnen passiert. Da es sich um ein sicheres und privates Gespräch handelt, können Sie so mehr Details über ein Problem erfahren.

eNPS:

Der eNPS (Employee Net Promoter Score) ist eine der einfachsten, aber effektivsten Methoden, um die Meinung Ihrer Mitarbeiter über Ihr Unternehmen zu ermitteln. Er enthält eine interessante Frage, die die Loyalität misst. Ein Beispiel für eNPS-Fragen sind: Wie wahrscheinlich ist es, dass Sie unser Unternehmen weiter empfehlen? Die Mitarbeiter beantworten die eNPS-Umfrage auf einer Skala von 1 bis 10, wobei 10 bedeutet, dass sie das Unternehmen mit hoher Wahrscheinlichkeit weiterempfehlen werden, und 1 bedeutet, dass sie es mit hoher Wahrscheinlichkeit nicht weiterempfehlen werden.

Anhand der Antworten können die Arbeitnehmer in drei verschiedene Kategorien eingeteilt werden:

  • Projektträger
    Mitarbeiter, die positiv geantwortet oder zugestimmt haben.
  • Kritiker
    Mitarbeiter, die sich negativ geäußert haben oder nicht einverstanden waren.
  • Passive
    Mitarbeiter, die mit ihren Antworten neutral geblieben sind.

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